DIME announced today that they are launching into brick-and-mortar stores for the first time at the nations largest beauty retailer, Ulta Beauty. Following the success of the brands DTC growth since launching in 2018 and their presence on Ulta.com over the past year, the brand will launch onto Ulta shelves through Sparked, highlighted as the latest emerging brand to enter stores. DIMEs expansion to over 500 retail doors this spring signifies the exciting next phase of growth for the brand and their continued partnership with Ulta Beauty.
DIME customers rave about experiencing real results and why they LOVE THE DIME DIFFERENCE: clinically-proven, effective products that are luxurious, yet approachable. Founded by Master Esthetician Baylee Relf, who believes in an ingredient-first approach to skin wellness, DIME creates innovative products that use clean ingredients to support and enhance the skins overall appearance, health, and vitality. The DIME Clean Promise means DIME products can be used worry-free: no parabens, sulfates, phthalates, BPA/BPS, animal products, by-products, or derivatives. The brand is Conscious-Beauty certified at Ulta Beauty for its clean ingredients and vegan formulas, creating more choices across the skincare assortment that meet the retailers guests values, interests, and needs.
We founded DIME with the objective to set higher standards for clean, efficacious, and approachable skin wellness solutions, said DIME Founder Baylee Relf. We are so proud of how DIME has resonated in such a short period on our DTC website, cultivating an incredibly loyal customer base. A year ago, we launched on Ulta.com, and we have been thrilled to see Ulta Beauty guests enthusiasm for The DIME Difference. We believe this is the right time for our brand to deepen our relationship with Ulta Beauty and expand our presence onto the beauty shelves in 500+ stores nationwide at the beginning of 2024. We are excited to partner with Ulta Beauty to continue our mission of bringing Conscious Beauty to the forefront of our customers skin wellness journey."
"Were thrilled to introduce even more guests to DIMEs skincare and fragrance offerings through the brands first-ever launch into retail, said Muffy Clince, Ulta Beautys Senior Director of Merchandising for Emerging Brands & Initiatives. Consciously-made skincare and modern fragrances are categories beauty lovers are highly engaged with, and were grateful for this next phase of our partnership with DIME as we make these offerings more accessible for guests to discover their new beauty must-haves while shopping in Ulta Beauty stores.
DIME is a clean ingredient-led skincare and fragrance brand that offers elevated solutions that deliver real results. Master your skin wellness journey through The DIME Difference: clinically-proven, effective products that are luxurious yet approachable. Founded by Master Esthetician Baylee Relf, who believes in an ingredient-first approach to skin wellness, DIME pursues innovative products that use the cleanest ingredients possible to support and enhance the skins overall appearance, health, and vitality. The DIME Clean Promise means you can use DIME products worry-free: no parabens, sulfates, phthalates, BPA/BPS, animal products, by-products, or derivatives. In addition to glass and recycled packaging, DIME sends all products in biodegradable and 100% recycled unit cartons and shipper boxes.
For press inquiries, please contact Elyse Koenig: Beauty & Wellness Consulting:
Nathalie Kourie [email protected] 858.342.7769
Elyse Koenig: Beauty & Wellness Consulting
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