2 Pricing Strategies Homeowners Can Use to Get Top Dollar When Selling Homes

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Homeowners considering putting their homes on the market two effective strategies to fetch more money for their homes, according to one Oklahoma realtor.

In a video she released recently on YouTube, Ruthie Gallardo-Owens, founder of Oklahoma City metro-based Oklahoma Real Estate Experts said realtors use both strategies to help their clients get top dollar for their homes, advising homeowners to talk about these methods with their realtors.

“I want to make sure you consider these and discuss these with your agent whenever it’s time for you to sell your home,” she said to video viewers.

The first strategy, she said, is to price the property at the very top of the market.

“When we are doing a quick home valuation for you as realtors, there’s about six different factors that we take into consideration, but more popularly known are going to be location, condition of the home, and size of the home, right? The deal is that there’s a lot more, and there’s definitely about 26 different factors taken by an appraiser.”

Gallardo-Owens said with all of those factors in mind, it’s possible a home priced at the top of the market may not appraise, forcing the seller to come down in price.

“That’s still a great strategy because you didn’t leave anything on the table. However, you may have eliminated some of the buyers that could have bought it or could have competed for it at that lower price range that you would’ve been without going all the way to the top. So let’s think about that.”

The second strategy, Gallardo-Owens said, would be for the seller to price their home a little lower than what they think it will sell for.

“What this is going to do is, rather than putting you in the situation where you may have to be responsible for lowering the price to the appraised value, it sets you up in a different kind of position, in a position where your home is more attractive and it’s going to attract a little bit more competition.”

She said the competition may actually raise the price to meet the amount home sellers initially wanted.

“So if your home doesn’t appraise, the burden is not always on you to lower it,” said Gallardo-Owens. “You may already have negotiated through your agent some concessions to make sure that you’re still going to receive all or some of the money that they’re offering above asking price.”

She suggested homeowners discuss these two strategies with their realtors when discussing pricing.

“It’s not a fool-proof or science-based method, but it is important for you to know that you do have options on how you list your property and how much you price it for.”

Individuals wanting to view the video can click on the link: https://youtu.be/B5zWTbDtrAo

Those having any questions or wanting any help are encouraged to reach out to contact Gallardo-Owens through her website, https://oklahomarealestateexperts.com/ .

Ruthie Gallardo-Owens, Founder and CEO of the Oklahoma Real Estate Experts
Ruthie Gallardo-Owens, Founder and CEO of the Oklahoma Real Estate Experts
[email protected]
3224 South Broadway, Suite 225

United States

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Herald Quest journalist was involved in the writing and production of this article.